Providing great customer experiences is ‘the’ driving factor for a business’s success.
And to provide a great customer experience, you need to offer them personalized services.
Creating personalized experiences for your customers leads to enhanced engagement.
And one of the ways you can do this is by hosting online communities on Salesforce Experience Cloud.
However, hosting an online community on the Salesforce Experience Cloud is just the beginning.
You need solutions that make the community experience more engaging for your community members.
Dynamic gamification comes across as an excellent solution here.
Adding dynamic gamification elements to a Salesforce-powered community boosts customer engagement as it motivates users to participate.
So, to thrive in today’s competitive market, you need effective community gamification solutions.
In this blog post, we will learn how implementing dynamic gamification elements in a Salesforce-powered community can help you make it more engaging for customers.
Benefits of Community Gamification
- Driving Customer Engagement
Salesforce Experience Cloud allows you to make the most out of your investment with online communities.
With a Salesforce powered-online community, you can keep your community members engaged throughout their customer journey.
It helps you build great customer relationships and make the most out of your Salesforce investment.
- Driving Valuable Customer Information
Implementing gamification on Salesforce-powered communities enables you to generate highly valuable customer information.
And with this information, you can get insights into what works for the community members and implement effective strategies to enhance user engagement.
Apart from this, implementing gamification on Salesforce-powered communities keeps community members motivated and excited for participation.
It promotes intrinsic motivation, users participate due to their own interests.
With some effective gamification elements such as points, leaderboards, badges, etc., users feel the competitive nature in an online community. They share their opinions, ideas, and contribute to community activities, which tells community managers about their preferences.
Implementing Gamification Elements in Salesforce Experience Cloud
A dynamically gamified Salesforce-powered community enables community managers to make the customer journey more engaging.
Let’s take a look at some of the gamification elements that you can implement.
Allows users to set up a points system for rewarding the community members when they create or update records on Salesforce objects.
Users can give the community members Badges for acknowledging their participation in the community.
With Leaderboard, users can make their community more competitive for community members. Additionally, community members can see their points, rewards, badges and more.
Implementing missions on Salesforce-powered communities allows community managers to assign community members tasks that help them understand their organization better. It also helps enhance the skills of the community members.
Reputation levels allow users to segregate community members on the basis of their participation.
WIth Reputation points, users can determine the Reputation level of a community member.
Implementing specific gaming elements in your Salesforce-powered community can help you create an engaging environment for your community members.
There is an increasing need for organizations to gamify their community environment and that gets restricted if they just rely on standard gamification components provided by Salesforce.
A Grazitti product, it enhances user engagement in Salesforce-powered communities with dynamic gamification elements that go beyond the ones that we find in Salesforce’s standard gamification component.