Connecting with customers online has never been more important, and online communities provide a great platform to do so.
However, managing and growing an online community comes with its own challenges. One of the biggest challenges is to increase user engagement.
According to research , 57% of companies consider community engagement as their top challenge.
And this is usually because members participate less in a group.
Wondering why? Let’s find out!
What Motivates People to Participate?
You may find it easier to acquire new members, but participation is a tricky business to get right.
If members aren’t recognized or rewarded for their contributions, they don’t see any benefit in making any.
Dr. Robert Cialdini, the author of Influence: The Psychology of Persuasion, talks about six universal principles of influence –
- Social proof
Some of these principles can be applied to online communities.
It’s an obvious truth that people want to be liked, accepted, and rewarded for their activities. In fact, these are strong motivators for community participation.
And a big piece of the puzzle is Gamification.
Why You Should Integrate Gamification Into Your Online Community
Gamification helps in fostering performance and human motivation in regard to a given activity. Contrary to popular belief, gamification is a lot more than just rewarding badges and points.
It works by influencing users’ behavior and motivating them to interact with the content or activities, as well as other members of the community
While businesses have realized the power of gamification to improve user engagement in their communities, making the most of it is still a challenge for many.
This is why Grazitti’s maestros stepped up to find the perfect solution to the challenge.
ScoreNotch is a Salesforce-native Lightning-ready gamification app that is equipped with leading-edge capabilities to help brands take their gamification game to the next level.
How Can Scorenotch Help Increase Community Engagement?
Influences Customer Behavior
Influencing users to make the decisions you want them to make is the holy grail of the customer journey. ScoreNotch helps brands and community managers to focus on user behaviors, measurement, identification, and conversions of users into customers and brand advocates.It can influence your customers’ behavior, and help them develop a positive association with your brand. It not only allows you to gamify the user experience but also helps you understand where the interest of most of your members lies.
People are naturally curious by nature. Well, most are! People like the possibility (as opposed to certainty) of winning. In fact, Americans spend more than $80 billion on the lottery every year, even though there is a one in 302575350 chance of winning! The emotional value associated with the reward triggers the excitement.
ScoreNotch works on the same fundamental. It helps community managers add balanced unpredictability to feed users’ innate curiosity and keep things interesting.
Cultivates Healthy Competition
Cultivating healthy competition in an online community is another approach to promote user engagement. Competition promotes psychological abilities.
With ScoreNotch, community managers can run contests, and challenges where users can earn rewards and points for winning, and even participation.
The Bottom Line
Thoughtful gamification is the key to increasing community engagement.
ScoreNotch allows you to implement gamification that’s engaging and deeply integrated into your customer journey.
Ready to Increase Your Community Engagement With Advanced Gamification? Talk to Us!