People love competing for rewards. They feel more motivated when they get incentives for their participation in any activity.
In ancient times, the Knights used to queue up in the joust to hear people cheer them before setting off for a quest.
And in modern times, with the advent of battle royale games such as Fortnite and Call of Duty Warzone, gamers are constantly competing to be on top of the leaderboards.
Businesses have also understood that in order to motivate users and employees, they need to incentivize participation.
And that’s why the concept of gamification for businesses has been rapidly rising in popularity.
With time, more and more organizations are going to leverage gamification by integrating it into customer and employee engagement strategies.
For providing customers and employees with an enticing experience, adding gamification to business processes can pay dividends.
It makes mundane tasks interesting by leveraging that innate desire of people to get rewarded upon achieving a milestone. And as CRM systems are increasingly becoming a part of businesses of all sizes, it would be interesting to see how businesses embrace CRM gamification.
In this blog post, we will learn about the top gamification trends that we can witness in 2023 and how you can leverage CRM gamification for business growth.
Gamification Trends in 2023 That Will Enhance Brand Engagement
According to a report[i], the gamification market is projected to grow significantly at a CAGR of 24.8% to reach USD 37.00 billion by 2027.
In 2023, gamification will be leveraged by organizations to engage their customers and employees.
Let’s take a look at what will be new with gamification in 2023 and beyond:
- Multiple Sectors Will Implement Gamification
Healthcare industries are continuously rolling out new applications that incorporate gamification to create more engaging experiences. The tech giant Apple enables users to keep a track of their sleep, heart rate, hydration, calorie count, and more through its gadgets. MyTeeth app on the App Store encourages kids to brush their teeth with the right technique and for the appropriate amount of time.
Similarly, business sectors such as finance and the automotive industry leverage gamification to provide their customers and employees with enticing experiences.
The finance sector is turning mundane financial tasks into milestone-based and rewarding activities through gaming mechanics.
In the automotive industry, Audi has set up a virtual training program similar to the SIMS game to better learn about their customer behavior.
Also, considering the impact of gamification for businesses, unexpected business sectors will leverage it to enhance their business processes.
- Artificial Intelligence Will Be Included in Gamification
Artificial Intelligence (AI) will have an even bigger impact on gamification in 2023. AI offers predictive components that will make gamification more adaptable. It also helps in deriving insightful customer insights that will be used by organizations to know what their customers are looking for.
One such example is the Operator Training Simulators (OTS), which enable operators working on heavy machinery to train on a computer virtually in a realistic AI-generated environment.
- Introduction of Gamification in the Sales Process
Gamification will be incorporated in the sales processes to create a friendly rivalry among employees by imparting them points and badges for their activities and showing them on leaderboards.
Gamifying the sales processes involves turning the pipeline tasks such as calling prospects, setting up meetings, and closing deals into a game that helps your sales team to get the essential work done quickly.
- Employee Onboarding Processes to Get a Taste of Gamification
A gamified approach makes learning new processes more engaging and fun.
78% of employees[ii] say gamification in recruiting would make a company more desirable. Businesses will incorporate gamification to their employee onboarding processes to easily onboard new users and make it a smooth ride for themselves.
- Rise in Online Community Gamification
Online communities are an effective medium for organizations to get to know their customers more.
And to engage users in online communities, gamification is the key element.
According to Salesforce, 72% of people believe that gamification inspires them to be more involved in community interactions.[iii]
Gamifying online communities creates an engaging user experience as they get rewarded whenever they participate.
In 2023, online community gamification will continue to rise.
A large number of organizations host their online communities on Salesforce Experience Cloud. Dynamic gamification on Salesforce-powered communities with a robust solution can be the driving factor for organizations eyeing on community gamification.
- Implementation of Mobile First Gamification Solutions
Amid the turbulent times of the pandemic, mobile gamification has gained propulsion. Mobile learning enables users to access learning materials from anywhere and on the go. In 2023, it is safe to assume that more and more organizations will move towards the mobile-first design philosophy to engage the new-age users.
The Growing Vitality of Gamification in CRM Systems
CRM systems have immense benefits for businesses, however, the lack of user adoption leaves scope for improvement.
To overcome this, businesses need to engage their employees so that they feel motivated.
With the advent of gamification in CRM, businesses can now provide employees with engaging experiences.
Gamification is an effective way to help your employees get more comfortable with CRM systems and improve their productivity.
It creates an engaging environment for employees as they get rewarded for actively working on their work milestones.
Gamification makes their work processes more fun and engaging and that has a direct impact on their efficiency.
You can reward your sales and service teams with points. For instance, 1 point for creating a new contact for the sales team, 5 points for creating a new contact with the CEO title, and so on.
This makes your employees do more of what you want them to do.
Here’s a quick look at the benefits of CRM gamification:
- Motivates users to work more actively on important tasks
- Increases employees’ morale with rewards
- Improves collaboration between teams that have shared objectives
- Enhances employee productivity
With the business landscape continuously evolving at a lightning-fast pace, it has become crucial for businesses to drive engagement for success.
And they have realized that gamification is one of the most effective ways to attract potential customers, engage existing ones, and enhance the productivity of their employees.
In 2023, there are several gamification trends set to make their way into the market and implementing them can help businesses scale new heights of customer and employee engagement success.
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